Brand & Communications Strategist (Healthcare / Medical Services)

Independent Contractor | Hourly | Remote

About RBS Wig Studio

RBS Wig Studio is a medical hair loss care organization serving pediatric and adult clients experiencing medically related hair loss.

Our work is education-first, patient-centered, and grounded in clinical integrity.

We are evolving from a service-forward model into a medical hair loss care resource and are seeking a strategic communications partner to help align and steward this shift across all public-facing channels.

This is a strategy-led role focused on clarity, restraint, and long-term trust.

The Role

The Brand & Communications Strategist will provide advisory and execution support to ensure RBS Wig Studio's messaging reflects its evolving care model.

This role works closely with leadership and operates in a consultant capacity.

Responsibilities

Guide brand positioning and communications strategy across website, Google Business Profile, and social platforms (LinkedIn, Instagram, Facebook)

Align messaging with an education-first, non-promotional care philosophy

Establish tone and content guardrails

Advise on sequencing and rollout of updates and pilot initiatives

Review and refine drafted content as needed

Recommend what content should not be published

Ideal Background

Experience in healthcare, medical services, or trust-based industries

Strong writing and editorial judgment

Strategy-first mindset

Comfort working in sensitive, non-commercial contexts

Engagement Details

Independent contractor (hourly)

Estimated 10–20 hours/month

Monthly invoicing

Payment issued on the 3rd business day of the following month

To Apply

Please share a brief overview of your experience with healthcare or sensitive services and examples of strategic communications work.