Public Relations Social Media Coordinator

Title : Public Relations & Social Media Coordinator

Organization : Orlando Shakespeare Theater

Pay Range : $40,000 - $44,000 a year

Status : Full-time (Hourly)

Orlando Shakes in partnership with UCF, Central Florida’s leading professional regional theater company, is searching for a full-time Public Relations & Social Media Coordinator to join its in-house Marketing & Communications team.

Under the direction of the Director of Marketing & Communications, the selected candidate will be responsible for managing Orlando Shakes’ social media, daily and weekly e-news (promotional e-blasts) bulletins, creative and written content for promotional materials, and in-house video and photography.

The Public Relations and Social Media Coordinator will also assist with media relations, administers events, community relations, and external events.

Responsibilities

Social Media Content Creation & Management

• Develop, draft, and schedule engaging content (copy, graphics, images, videos) across platforms including Instagram, Facebook, LinkedIn, and X.
• Plan, schedule, and manage paid social media ads across Meta Ads Manager and other platforms, under the direction of the Director of Marketing & Communications.
• Maintain a consistent posting schedule that supports show promotions, institutional messaging, community engagement, and audience development goals.
• Collaborate with artistic teams, cast members, production staff, and leadership to gather stories and assets.
• Create branded visuals using Canva, Adobe Creative Suite, or similar tools.

Social Media Monitoring & Engagement

• Monitor social channels for comments, messages, brand mentions, and trending conversations.
• Engage with users, community partners, and audiences to foster a positive brand presence.
• Track analytics to evaluate content performance and inform strategy.

Public Relations & Media Support

• Draft and distribute press releases, media advisories, talking points, newsletters, and website copy.
• Maintain media lists, press kits, and contact databases.
• Assist with pitching stories to journalists, bloggers, and influencers.
• Identify, connect with, and build relationships with local influencers and digital creators to support promotional campaigns and brand visibility.
• Monitor and compile media coverage and provide reporting.
• Assist with coordinating and scheduling media interviews, including confirmations, logistics, and prep materials.
• Support media day events and prepare cast, crew, and leadership for interviews.

Digital Marketing & Google Advertising

• Assist with Google Ads campaigns, including keyword research, drafting ad copy, updating audiences, and monitoring performance.
• Support SEO-driven content updates for web pages and blog posts.
• Assist in tracking website traffic, user behavior, and conversions through Google Analytics (GA4).
• Assist with online fundraising

Photography & Videography

• Capture photo and video content for marketing, publicity, and archival use.
• Provide photo/video support at Opening Nights, special events, archival shows, cabarets, and community appearances.
• Basic video editing and uploading archival show footage.
• Assist with scheduling photography for shows and promotional shoots

Administrative, Research & Event Support

• Pay marketing vendors, categorize marketing charges, and monitor expenditures against the marketing budget.
• Conduct research on industry trends, competitor campaigns, influencers, and media targets.
• Assist with logistics for PR events, press opportunities, and community outreach.
• Support scheduling for PR-related meetings, interviews, and promotional activities.
• Contribute to program books, print collateral, and other communications materials.
• Submission to all online event calendars including those required by UA, etc.

Other Duties

• Support the Marketing & Communications team with major campaigns, institutional initiatives, and emerging needs as assigned.
• Support all major organizational events.

And other duties as assigned by the Director of Marketing and/or Executive Director.

Required Qualifications

• Demonstrated success in content creation, social media management, and digital marketing.
• Experience scheduling both organic posts and paid social media ads.
• Basic understanding of Google Ads, SEO, and Google Analytics (GA4).
• Strong writing and editing skills across press releases, web content, social media, newsletters, and marketing materials.
• Proficiency in Google Suite and design platforms such as Canva or Adobe Creative Suite.
• Ability to capture and edit photos and video content.
• Strong organizational skills with the ability to manage multiple deadlines in a fast-paced environment, while maintaining quality.
• Excellent communication and interpersonal skills; ability to collaborate with leadership, artists, staff, board members, and community partners.
• Familiarity with AP Style.
• Ability to work flexible hours, including evenings/weekends during shows and events.
• Commitment to diversity, equity, inclusion, and belonging
• Social Media Marketing and Social Media Content Creation Skills
• Digital Marketing and Marketing knowledge
• Ability to work independently, as well as part of a team, with a high level of initiative and self-motivation.

Education / Training

• Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field and/or equivalent experience / training.
• 1-3 years of experience in a communications, public relations, social media or marketing role.

Preferred Qualifications

• Background as a journalist, PR professional, or marketing content creator
• Previous experience with media monitoring tools, social scheduling platforms, or CRM/marketing automation systems.
• Experience working in arts, entertainment, nonprofits, cultural institutions, or live events.

Additional notes

• This position is for a full-time, hourly “Social Media and Public Relations Coordinator” on-site at Orlando Shakes’ Lowndes Shakespeare Center in Loch Haven Park.
• Ability to take feedback from multiple sources and translate that into meaningful improvements.
• Reports to the Director of Marketing
• Works alongside communications and marketing colleagues and consultants, photographers, web designers, and graphic design consultants, Box Office, audience development, community relations, and Development colleagues.

Benefits

• 403(b)
• Health Insurance
• Dental Insurance
• Vision Plan
• Paid time off

Schedule

• Monday through Friday, with some weekends and some nights
• Mondays are remote.

When applying, please include a cover letter and resume (required) and link / attachment to your portfolio (press releases, social media examples, etc). No phone calls, please.