Event Marketing Specialist

Benefits

• Performance-based bonus
• Competitive salary
• Opportunities for career advancement

Overview

Are you an enthusiastic creator of unforgettable experiences? If so, we want you to join our dynamic team as an Event Marketing Specialist! In this exciting role, you will take charge of planning, coordinating, and executing various events that not only captivate audiences but also amplify our brand presence. Your detail-oriented and energetic approach will guarantee that each event runs seamlessly from concept to execution. Become a part of a vibrant, supportive team where your expertise in event logistics, marketing integration, and collaboration with stakeholders will shine!

Responsibilities

• Develop comprehensive event plans that align with our goals, encompassing detailed timelines, budgets, and resource allocations.
• Coordinate with vendors, venues, and internal teams to secure necessary services, such as catering, audiovisual equipment, décor, and transportation.
• Oversee all aspects of event setup and breakdown, ensuring safety standards and quality expectations are consistently met.
• Lead multichannel marketing efforts for events through social media, email campaigns, print advertising, and digital platforms like Google AdWords and Facebook Advertising.
• Utilize SEO and content marketing strategies to enhance event visibility and attract the right audiences.
• Implement marketing automation tools to streamline communication workflows and boost attendee engagement.
• Conduct industry research to stay updated on trends and competitor strategies, continually innovating event concepts for future success.
• Use analytics tools like Google Analytics to track performance metrics, evaluate event success, and guide strategic decisions.
• Manage sales initiatives concerning advertising opportunities at events and through digital channels.
• Maintain detailed records of budgets, expenses, registrations, and post-event evaluations for ongoing improvement.
• Collaborate with product management teams to ensure event themes align with broader marketing campaigns and brand messaging.

Experience

• Proven experience in event management or related roles, with a strong foundation in digital marketing strategies, including SEO, social media, content marketing, and performance marketing.
• Familiarity with advertising sales processes and B2B marketing approaches to cultivate partnerships and sponsorship opportunities.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator) for creating promotional materials, along with WordPress and HTML skills for managing website updates and content.
• Hands-on experience with Google Analytics, Google AdWords, Facebook Advertising, email marketing tools, and marketing automation software.
• Knowledge of print advertising channels and e-commerce platforms for executing integrated campaigns.
• Strong research skills paired with copywriting expertise to create compelling messaging for diverse audiences.
• Able to manage multiple projects simultaneously while adhering to budget constraints, showcasing effective budgeting skills.
• Excellent communication skills, complemented by a proactive attitude toward teamwork and stakeholder engagement.

Join us as an Event Marketing Specialist, where your creativity will fuel exceptional experiences! Combine your enthusiasm for innovative marketing techniques with your organizational skills to deliver impactful events that resonate globally.

Job Type: Full-time

Work Location: In person