Marketing & Creative Specialist

About Lighthouse Central Florida and Lighthouse Works

At Lighthouse Central Florida, we empower individuals of all ages with vision loss to lead independent, fulfilling lives. Through our comprehensive services, we provide the skills, support, and confidence needed to navigate life’s challenges and achieve personal goals. Since our founding 50 years ago, the Lighthouse community has transformed lives through comprehensive vision rehabilitation, education, and employment services. Lighthouse Works is our social enterprise delivering high-quality service and value to our customers. By hiring visually impaired and blind Americans, Lighthouse Works provides quality employment opportunities to smart, talented members of our community — turning their strengths into a competitive advantage for our clients.

JOB DESCRIPTION

Job Title Marketing & Creative Specialist

Department Marketing

Reports To Vice President of Fund Development

Location Orlando, FL (on-site)

Summary

The Marketing & Creative Specialist plays a key role in advancing Lighthouse’s mission by creating compelling, accessible, and brand-aligned marketing content across digital and traditional channels. This role partners closely with the Marketing Manager and Vice President of Fund Development to execute marketing strategies that support revenue-generating and mission-advancing initiatives including: fundraising, brand awareness, events, and business development.

The ideal candidate is a creative storyteller with strong design skills, excellent organization, and a passion for mission-driven work. This position offers meaningful ownership over social media, content creation, and creative execution while collaborating across departments to amplify Lighthouse’s impact.

Essential Job Functions

Digital Marketing & Communications

• Support development and execution of the annual social media marketing plan.
• Create, schedule, and publish engaging content (graphics, videos, copy).
• Monitor messages and inquiries; route our respond as appropriate.
• Track engagement metrics and assist with performance reporting.
• Maintain and update website content under direction of Marketing Manager.
• Support email marketing campaigns, including creation and distribution using CRM.

Traditional Marketing & Communications

• Collaborate with leadership to translate services, impact, and differentiators into clear, compelling messaging.
• Support development and execution of the annual marketing calendar.
• Design, create and publish digital materials using Adobe Creative Suite.
• Ensure consistent branding across all materials.
• Assist with creation of brochures, donor stewardship materials, newsletters and annual reports.
• Collaborate with other corporate teams on creative needs.
• Identify and support advertising and promotional opportunities.

Event and Fundraising Support

• Design and production of branded materials for events (i.e. programs, signage, presentations, videos, etc.) as directed.
• Provide on-site event support, including setup, coordination, and post-event activities.
• Support fundraising initiatives as assigned in coordination with the Marketing Manager and VP of Fund Development.

Business Development Support

• Assist with the development and maintenance of sales enablement materials, including pitch decks, one-pagers, case studies, proposals, and capability statements.
• Create and manage content that supports lead generation, nurturing, and conversion across digital channels.
• Coordinate marketing support for outbound prospecting efforts (email campaigns, LinkedIn messaging, landing pages, etc.)
• Support proposal development and RFP/RFI responses with compelling messaging and visuals
• Research target industries, competitors, and market trends to inform positioning and outreach

Administrative & Miscellaneous

• Maintain, update, and organize the digital asset library (photos, videos, creative files).
• Perform other duties as assigned.

Education and Experience

Required

• Bachelor’s degree in marketing, public relations, digital communications, or related fields.
• Proficiency with Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro).
• Portfolio demonstrating design and creative work.
• Valid Florida driver’s license and reliable transportation.

Preferred

• Experience in nonprofit or mission-driven organizations.
• Experience with B2B marketing priorities.
• Familiarity with digital accessibility standards (WCAG, Section 508) and best practices.
• Experience with CRM and marketing platforms (Bloomerang, Sendgrid, etc.).

Knowledge, Skills, and Abilities

• Ability to work both independently and collaboratively, with a talent for building strong and productive relationships across the organization.
• Highly organized with the ability to manage multiple deadlines.
• Self-motivated, proactive, and collaborative.
• Demonstrated excellent oral and written communication skills.
• Strong creative writing and storytelling skills.
• Excellent editing and proofreading abilities with a strong grasp of brand voice and tone.
• Tactful, flexible, diplomatic, and trustworthy with a positive attitude.
• Extremely detail-oriented with a commitment to accuracy.
• Strong working knowledge of MS Office (Word, Excel, PowerPoint, Outlook).
• Professional maturity and judgement.

Work Environment

• Office environment with moderate noise levels.
• Frequent interruptions; ability to multitask is essential.
• Regular, predictable attendance required.
• Available to work occasional evenings, weekends, and special events, as needed.

Physical Requirements

• Light sedentary office work. Frequently required to sit.
• Ability to travel between Orlando based locations and offsite events.
• Regular standing, walking, and use of hands and arms.
• Ability to pass Florida Level II background check.