Demand Generation Specialist

Job Description: Demand Generation Specialist

Position Type: Full-Time, Salaried Employee

Location: i-Tech Support, Inc., Ocoee, FL

Overview

The Demand Generation Specialist is an execution and operations focused role responsible for driving pipeline volume and ensuring disciplined follow-through across MSP and ERP go-to-market motions.

This role owns outbound sequencing, event execution (not selection), campaign delivery, CRM hygiene, and ROI tracking. It is not a people manager, not a strategist, and not a content owner.

The objective is to create sales-ready conversations and generate pipeline volume. Lead capture is a mechanism.

Core Responsibilities

Outbound Demand Operations

• Own and manage omni channel outbound sequences for Acumatica ERP and MSP such as:
• Email sequences with automation through CRM
• LinkedIn sequences
• Ensure outbound execution aligns with:
• Sales-provided ICPs and priorities
• Active campaigns and events
• Optimize for:
• Response rates
• Meetings booked
• Pipeline created

Event Execution and ROI Accountability

• Owns execution and management of approved events, including:
• Project management of timelines, tasks, vendors, and internal coordination
• Promotion and registration execution
• Lead capture and data hygiene
• Post-event follow-up execution
• Track and report event ROI based on:
• Meetings booked
• Opportunities created
• Pipeline influenced
• Flag underperforming events with data-backed recommendations

Campaign Packaging and Enablement

• Execute MSP and ERP demand campaigns based on leadership direction
• Create and Manage Sales enablement materials and lightly adapt as needed
• Package content into execution-ready assets:
• Emails
• Landing pages
• Event materials
• Sales Presentations and Branding Assets

Data, Tools, and Process Ownership

• Own CRM and marketing tool execution for:
• Campaign tracking
• Lead routing
• Attribution
• Maintain high data integrity standards
• Enforce follow-up SLAs
• Surface execution gaps and friction points proactively

Required Experience

• 4-7 years in B2B demand generation or revenue operations
• Experience supporting services-based or complex sales cycles
• Strong project management skills
• Hands-on CRM and marketing automation experience, HubSpot preferred
• Comfortable working closely with sales teams and BDRs
• Demonstrated ability to tie execution to pipeline outcomes

Benefits

You will be eligible for immediate enrollment into our benefits program with a lead time that ranges between thirty (30) and sixty (60) days before coverage begins.

Highlights of the current benefits are as follows:

• Medical, dental, and vision insurancewith competitive plan options
• 401K plan + employer match + immediate vesting
• Employer paid long-term disability insurance+ life insurance
• 22 days off per year (15 days of accrued PTO + 7 paid holidays)
• 6 weeks paid parental leave
• Company issued laptop
• Company paid training as necessary