Performance Marketing & Conversion Specialist

Why This Role Exists

FBA has a clear marketing strategy and a defined vision for how we grow. What we need is the person who brings it to life. This role exists to take our strategy from plan to performance, building the landing pages, emails, webinar funnels, and conversion assets that turn leads into booked appointments and won deals.

In the first phase, you will partner with the COO and MarCom team to execute and launch a focused funnel strategy spanning several landing pages, email sequences, and webinar conversion flows. Once live, you own the refinement: running structured A/B tests, analyzing results, and continuously improving every conversion point until the funnel performs at its peak.

In the second phase, you will help expand this proven framework into a larger, more complex franchise sales and investment funnel. This means applying the same testing discipline and conversion mindset to new audiences, new sales pipelines, and new revenue opportunities across FBA's ecosystem. You are building something that scales.

What You Will Do

● Collaborate with the COO and MarCom team to translate FBA's marketing strategy into live, high-performing funnel assets including landing pages, email sequences, webinar flows, and CTAs

● Launch the Phase 1 funnel quickly and with precision, then shift into a continuous optimization cycle of A/B testing, careful analysis, and rapid iteration

● Manage and optimize PPC campaigns across Google, Meta, LinkedIn, and franchise portals, focused on lead quality and cost per acquisition

● Build and improve webinar funnels that drive registrations, maximize show-up rates, and convert attendees into booked appointments for high-ticket franchise opportunities ($45,000 to $500,000+)

● Bring fresh ideas and a modern perspective to the team, challenging assumptions with data and proposing new approaches to improve results

● Track full-funnel KPIs in HubSpot and report weekly against targets, surfacing what is working, what is not, and what you are doing about it

● Help architect the Phase 2 expansion of FBA's funnel strategy into broader franchise sales and investment pipelines, applying proven conversion practices to new audiences and opportunities

Who You Are

This role is not for someone who waits to be told what to do next. You are the kind of marketer who sees a strategy and immediately starts thinking about how to make it real, how to make it better, and how to prove it is working.

● You are a builder and executor who gets energy from launching things and watching the data come in

● You are collaborative by nature and believe the best ideas come from a team, not a silo

● You test constantly because you know that assumption is the enemy of conversion

● You are comfortable working with high-ticket products ($45,000 to $500,000+) and understand the patience and precision a consultative buyer journey demands

● You move fast, communicate clearly, and take ownership of your outcomes

● You get excited about working with the newest tools and features before most marketers even know they exist

What You Need to Succeed

These are requirements, not suggestions. You should apply only if you meet these qualifications.

● 3 to 5+ years of hands-on digital marketing experience focused on conversion rate optimization and funnel performance

● Proven, documented results managing PPC campaigns across Google Ads, Meta, and/or LinkedIn

● Direct experience running A/B and multivariate tests, from hypothesis through statistical interpretation to rollout of winning variants

● Experience marketing high-ticket products or services ($20,000+) where the buyer journey is longer and more consultative

● Webinar funnel experience, including registration page optimization, show-up rate strategies, and post-webinar follow-up sequences

● Strong working knowledge of HubSpot Marketing Hub or a comparable marketing automation platform (Marketo, ActiveCampaign, Salesforce Marketing Cloud)

● Proficiency with GA4, UTM tracking, and multi-touch attribution

● Strong copywriting instincts with the ability to write and test compelling CTAs, headlines, and subject lines on the fly

What Will Set You Apart

These are not required, but they will move you to the top of the list.

● Experience in franchise, financial services, or other high-consideration industries

● Direct HubSpot Marketing Hub experience is a strong plus and will accelerate your ramp up into the position

● Familiarity with webinar platforms such as Zoom and how they integrate with CRM nurture flows

● Experience with landing page builders like HubSpot CMS, ClickFunnels, or Unbounce

● HubSpot certifications in Marketing Software, Email Marketing, or Inbound Marketing

● Experience with lead scoring and lifecycle stage management

● Comfort using AI tools for campaign ideation, copy testing, and performance analysis

● Familiarity with EOS, Ninety.io, or similar accountability platforms

Your Toolkit

HubSpot is the backbone of everything we do at FBA, and our setup is not typical. Our COO sits within HubSpot's Lighthouse community, an invitation-only group reserved for a select number of customers who work directly with HubSpot's product teams. This means FBA consistently has early access to new tools and features before they reach the broader market, and we actively influence how the platform evolves. If you are the kind of marketer who wants to operate on the cutting edge of what is possible inside HubSpot, you will have that opportunity here.

Beyond HubSpot, you will also work with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, Google Search Console, webinar platforms, and Ninety.io for scorecard tracking. FBA provides access to Perplexity AI and internal AI tools for campaign and content support.

● Schedule: Full-time during standard business hours with flexibility around webinar events and campaign launches.

● Travel: Approximately 2 to 4 trips per year for FBA live events and conferences.

● Pace: This is a high-output environment built around testing, iterating, and shipping. If you thrive when things move fast and results are visible, you will love it here.

Reporting Structure

You report directly to the COO and collaborate daily with the MarCom team, including Social Media, Content, Events, and Corporate Communications, as well as Sales Operations and Client Success. This is an individual contributor role with no direct reports. Your focus is execution, collaboration, and measurable results.

Pay: $60,000.00 - $75,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience

• hands on digital marketing : 4 years (Required)

Ability to Commute

• Orlando, FL 32803 (Required)

Willingness to travel

• 25% (Required)

Work Location: In person