PR & Marketing Communications (Marcom) Manager

Reports to: Senior Manager Manager & Communications (Marcom)

Location: 999 Douglas Ave, Altamonte Springs FL

Department: Marketing & Strategy

Who We Are

Fitness Ventures is one of the fastest growing franchisees in the Crunch Fitness system. Fitness Ventures currently owns and operates 80 locations in various states with several more in development and is one of the largest holders of territory rights in the Crunch system, with over 200 territory rights throughout the U.S. Crunch Fitness is one of the leading fitness brands in the High Volume, Low Price, big box, fitness space. Originally founded in 1989 in New York City, Crunch is best known for infusing fitness and fun with its proprietary group fitness classes. Crunch Fitness locations offer one of the largest strength training areas in the industry and also provides such amenities as group fitness, ride studio, HIIT classes, personal training, hydromassage and tanning, all under one roof. https://fitnessventuresllc.com/

Our Values

Our values are different. Some say they are fun, others might say they are a bit scary. For us, they are the secret sauce that drives our success both as individuals and as a team.

• Warrior Spirit
• Embrace the Adventure
• Play to Win but Win Together
• Climb The Right Mountain
• No Bullshit
• DON’T #@!% THE CUSTOMER

Learn more about our core values here: https://fitnessventuresllc.com/core-values/

Position Summary

We are currently seeking a PR & Marketing Communications Manager to join our growing team in Orlando, Florida. This role will serve as a key partner to our location managers and will be responsible for driving both local marketing execution and all public relations efforts across our 80+ Crunch Fitness locations. The PR & Marcom Manager will oversee the execution of franchise brand-building initiatives at the local level to maximize systemwide marketing efforts, elevate brand awareness, and support promotions that increase traffic and build membership sales. This includes planning and running performance-driven marketing campaigns, reviewing creatives for conversion, and ensuring all clubs adopt and execute corporate programs with consistency and accuracy. You will be directly responsible for ensuring business goals are met through strong PR presence, effective campaign execution, and the successful rollout of new center openings and regional marketing plans.

The role will also manage public relations for the company, including writing and distributing press releases, securing local and regional media coverage, supporting communication around new openings and acquisitions, and maintaining strong, consistent messaging across all internal and external channels.

Essential Functions / Major Responsibilities

• Develop and maintain media relationships to secure consistent coverage
• Lead PR strategy for new club openings, acquisitions, milestones, and leadership updates
• Manage media requests, talking points, interview prep, and press kits, track coverage and PR performance metrics
• Support & execute regional and local marketing plans for our owned locations. You will be directly responsible to maximize system marketing efforts, enhance brand awareness, and implement promotions that increase customer traffic and build sales
• Plan and run multi-channel campaigns across email, SMS, social, content, local outreach, and in-club channels
• Write conversion-focused content for email, SMS, landing pages, paid ads, and promotional materials
• Work with the corporate marketing team and manage media vendors as needed to support the initiatives at a local level
• Execute on campaign KPIs, monitor and optimize marketing campaigns to ensure benchmarks are hit
• Collaborate with the digital marketing team to conceptualize, execute, and optimize creative and ad copy
• Monitor campaign performance and use data to optimize KPIs tied to traffic, conversions, engagement, and ROI
• Monitor emerging trends in email and SMS marketing to identify new opportunities that enhance audience engagement and conversion, supporting continuous optimization
• Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together
• Develop a deep understanding of the business and act as primary marketing contact with local General Managers and other key personnel; ensure effective communication of corporate strategies to maintain compliance to brand standards
• Execute on event strategy, tactical plans, and project manage including all logistics, onsite execution, and post event analysis
• Drive new location opening sales performance by implementing plans to build awareness and drive traffic through grass root, PR and digital channels
• Guide and ensure consistency of corporate and brand message throughout each marketing initiative

Qualifications

· A Bachelor’s degree marketing/advertising or related degree is required

• At least three (3) years’ experience in consumer marketing, advertising, or media field
• Strong project management and communication skills.
• Deep understanding of marketing platforms (CRM & paid media); full knowledge of all bidding, targeting & optimization capabilities
• Experience in executing local marketing plans while also supporting national programs as needed
• Demonstrated self-starter with the ability to work autonomously, handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
• Ability to work at the strategic level and at the tactical level with ability to problem solve
• Microsoft Office Suite knowledge required, specifically Microsoft Excel
• Personal passion for health and fitness is a plus

COMPENSATION

Compensation will be market and situation-based, corresponding to the experience level, credentials, and personal characteristics of the candidate. The package will include a base salary, annual bonus opportunity, as well as a full range of employee benefits.

NON-DISCRIMINATION

Fitness Ventures firmly support the principle and philosophy of equal opportunity for all individuals, regardless of age, race, gender, creed, national origin, disability, veteran status, or any other protected category pursuant to applicable federal, state or local law.