Paid Media Specialist

About the Job: Paid Media Specialist (PPC)

This is a Full-Time Position - Monday to Friday, 8:30 am to 6:30 pm EST TIME.

The candidate must speak and understand English.

Salary: TBD

Paid Media Specialists are responsible for the day-to-day management of paid digital marketing campaigns, including paid search, display, and social advertising strategies across both B2B and B2C businesses.

• General Responsibilities
• Plan, set up, and managed direct response-focused paid search and paid social channels.
• Collaborates with other Paid Search/Social managers and other digital team members to execute PPC strategies and optimize campaigns promptly.
• Measures the impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CTR, cost per lead, lead quality, etc.).
• Aids with the communication of performance and test results.
• Learn and set up high-converting landing pages.
• Setup analytics and tracking system to measure campaign success (call tracking, Google Analytics, Google Tag Manager, etc)
• Works with Account Managers to develop budgets and lead forecast recommendations.
• Collects spend and lead information for all programs and assists with pacing goals.
• Collects and analyzes ad performance data, helps to identify trends and insights that optimize and maximize ROI.
• Execute a/b tests for ad copy, bid strategies, keywords, audience segments, and images.
• Monitor and diagnose performance issues and implement mitigation strategies.
• Provides creative recommendations for ad copy, image, and landing sheet page assets.
• Keeps current on industry trends and testing opportunities.
• Qualifications
• 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education
• Paid media campaign experience with Google AdWords (remarketing display, search), Bing, Yahoo, Facebook, LinkedIn, and Amazon
• Advertising spend management
• Web analytics and a/b testing
• Digital marketing for lead generation, channels, sources, best practices, and KPIs
• Analysis, reporting, and forecasting of media campaigns
• Excellent communication and time management skills
• Attention to detail
• Great communication skills

Application questions you have requested ask candidates the following questions:

• How many years of Google Adwords experience do you have?
• How many years of Google Analytics experience do you have?
• How many years of Professional Facebook Ads Management experience do you have?
• What is the highest level of education you have completed?
• Are you able to work in Orlando, FL?
• Do you have the following license or certification: Google Adwords?
• Do you have the following license or certification: Google Analytics?
• Do you have the following license or certification: Inbound Marketing Certification?

Experience

• Google Analytics: 3 years (Required)
• Facebook Advertising: 3 years (Required)**