Regional Marketing Director Americas

Overview

In this role you translate global marketing strategy into regional actions that accelerate growth and customer engagement across the Americas airline market. You will bridge regional customers with global Marketing and Product teams to shape positioning, pricing, and go-to-market plans for Thales IFE solutions. You lead regional marketing activities, partner with Customer Success, and build senior relationships to drive regional narratives and opportunities. The role offers high impact through cross-functional collaboration and data-informed decision making.

Compensation / Benefits

• Elective Health, Dental, Vision
• Retirement Savings Plan with company match
• Paid Holidays and PTO
• Life Insurance and AD&D
• Employee Assistance Plan and Well-being Program

Responsibilities

• Lead regional insights and contribute to global marketing and product strategy
• Monitor regional airline trends and competitive dynamics
• Capture regional airline needs via market analysis and direct engagement
• Leverage regional analytics to understand passenger behaviors
• Deliver bi-monthly regional insights to Global CMI and Product Marketing
• Contribute to global segmentation, pricing, and product roadmap discussions
• Identify local partnership opportunities with Product Management
• Lead regional marketing activities in support of customer success pursuits
• Build engagement plans with Customer Success for priority accounts/opportunities
• Act as regional IFE product expert and liaison for Product Marketing
• Adapt global marketing materials and demos for regional pursuits
• Shape regional narrative using market insights and data
• Conduct product presentations at regional industry events
• Build senior-level relationships with regional customers, partners, and technology providers repeatedly

Key requirements

• 10 years of experience in B2B marketing
• Strong digital acumen with understanding of cloud technologies and SaaS models
• Ability to interact effectively with C-level in a matrix/global organization
• Commercially astute with ability to translate market insights into actionable strategies
• Experience in the Aviation industry (airline, OEM or consulting)
• Willingness to travel 30% of time
• Legal authorization to work in the United States; visa sponsorship not available
• Post-offer background check

• Strategic thinking
• Strong communication and presentation skills
• Cross-functional collaboration
• Digital analytics
• Market analysis
• Segmentation