Digital Marketing & Lead Generation Manager

Newberry Method | Supporting the Newberry Family of Brands

Base salary: $70,000–$85,000 annually, based on experience, plus an annual performance-based bonus

Location: Hybrid, Central Florida. One day per week in Port Orange, one day per week in Orlando, and remaining days primarily remote. Local travel for projects and events is required.

Reports to: Chad Newberry, CEO

About Us

The Newberry family of brands includes Newberry Homes, Newberry Realty, Aquascapes, and The Newberry Method, spanning custom construction, real estate, property management, pools, and real estate development education.

We’re seeking a creative, analytical, and exceptionally organized marketing professional to lead marketing across these businesses.

The Opportunity

Your primary responsibility is to generate high-quality leads and deliver them to the appropriate salespeople.

You will own marketing strategy, create original content, manage established marketing partners, and collaborate with sales to improve lead quality and conversion.

This is a hands-on role. You must be comfortable designing graphics, editing videos, capturing content in the field, directing marketing partners, and evaluating campaign results.

Exceptional organization is non-negotiable. Working directly with an entrepreneurial CEO, you will bring structure to a fast-moving environment and turn ideas into completed work.

Growing With AI

Over the next 12 months, you will partner with the CEO to introduce AI agent systems and automated workflows across our brands. These systems will support audience research, content production, lead handoffs, and performance reporting.

You do not need to arrive as an AI engineer. You do need practical AI experience, initiative, and a commitment to learning how to build and improve connected marketing systems. Our focus remains original content, consistent brand standards, human oversight, and measurable results.

Key Responsibilities

Qualified Lead Generation

· Develop targeted campaigns for custom home clients, buyers and sellers, landlords, prospective agents, pool clients, and education or coaching customers.

· Define target audiences and qualified lead criteria with each sales team.

· Route leads through the CRM with relevant information about needs, location, timing, budget, and source.

· Review lead quality and conversion with salespeople; adjust targeting, messaging, offers, and tactics when results fall short.

Marketing Strategy and Partner Management

· Develop marketing plans, content calendars, campaign schedules, and budgets for each brand.

· Maintain distinct brand identities and messaging tailored to each audience.

· Manage established agencies, freelancers, designers, videographers, and web professionals.

· Set clear briefs, deadlines, deliverables, and reporting expectations.

· Evaluate advertising and partner performance based on qualified opportunities, quality of work, and return on investment.

Graphic Design and Content Creation

· Create graphics and marketing collateral using Adobe Illustrator, Photoshop, and other Creative Cloud tools.

· Own social media content creation, scheduling, publishing, and performance review.

· Write original copy and capture project photography, interviews, and behind-the-scenes content.

· Independently edit short videos, including captions, music, graphics, and platform-specific formats.

· Coordinate larger creative productions and repurpose footage across channels.

Website Content and Search Visibility

· Coordinate website updates with web development and design partners.

· Create original blog posts, project features, case studies, and service content supported by photos and videos.

· Improve visibility through SEO and AI-powered search, focusing on relevant services, client questions, and geographic markets.

· Track organic inquiries and conversions to guide improvements.

AI and Automation

· Apply AI to research, content production, repurposing, reporting, and workflow improvements.

· Help identify, test, and implement AI agent systems as the role develops.

· Document workflows and maintain accuracy, brand consistency, and appropriate handling of company and client information.

Recruitment Management and Event Planning

· Support campaigns attracting real estate agents and landlords.

· Coordinate recruiting partners, prospect routing, and appointments with brokerage leadership.

· Manage promotion and logistics for workshops, networking events, and social events.

· Ensure event and recruitment leads are recorded, assigned, and followed up.

Organization and Accountability

· Maintain a central system for projects, deadlines, approvals, assets, and partner commitments.

· Translate leadership ideas into action plans with clear owners and due dates.

· Anticipate obstacles, communicate priorities, and follow through without repeated reminders.

· Provide concise weekly reports covering results, lead quality, partner performance, and next steps.

Required Qualifications

· Demonstrated digital marketing experience with measurable lead generation results.

· Experience managing agencies, contractors, freelancers, or marketing staff.

· Hands-on proficiency in Adobe Illustrator and Photoshop, supported by a portfolio.

· Ability to independently edit short videos using Adobe Premiere Pro or comparable software.

· Strong copywriting, creative judgment, and analytical skills.

· Working knowledge of Meta advertising, SEO, website conversion, CRM systems, and marketing analytics.

· Practical AI experience and demonstrated initiative in learning new tools, troubleshooting, and improving workflows.

· Commitment to developing skills in automation and AI agent systems.

· Exceptional organization, attention to detail, prioritization, and follow-through.

· Availability for the weekly office schedule and local travel.

Experience with GoHighLevel, workflow automation, and our industries is a plus.

How Success Is Measured

· Qualified leads and cost per qualified lead.

· Appointments, sales opportunities, and marketing-sourced business.

· New client acquisition across all brands and Realtor recruitment outcomes.

· Organic inquiries and event-generated opportunities.

· Content quality, partner performance, and budget discipline.

· Reliable execution and measurable improvements from AI and automation.

Specific targets and annual bonus measures will be established with the CEO.

To Apply

Submit your résumé, a brief introduction, and examples of:

· Graphics you created using Illustrator or Photoshop.

· Short videos you personally edited.

· A lead generation campaign with measurable results.

· An AI tool or automated workflow you implemented, what it improved, and what you want to learn next.

· How you organize multiple projects, deadlines, and marketing partners.

Please confirm your availability for the Port Orange and Orlando office schedule.

Pay: $70,000.00 - $85,000.00 per year

Benefits

• Flexible schedule

Work Location: Hybrid remote in Orlando, FL 32804