Digital Marketing Director

Are you a results-driven digital marketer who loves being hands-on with campaigns, digging into data, and finding new ways to get better results? Do you have the experience to lead others while still enjoying the day-to-day work of managing accounts?

Join Gravitational Marketing as our next Digital Marketing Director and help businesses grow while doing work you love!

Why You’ll Love Working Here

• A positive, success-minded culture where life and business are ESP—Enjoyable, Simple & Prosperous.
• An exciting, creative work environment where your ideas matter.
• Opportunities to help businesses grow while achieving personal and professional fulfillment.
• Recognition as one of Central Florida’s Best Places to Work, with national Great Place to Work certification and other accolades.
• Leadership driven by innovation and purpose, led by UCF grads and Orlando’s “Most Influential” professionals.

What You’ll Do

• Be hands-on with client accounts every day, managing, monitoring, and optimizing digital marketing campaigns to drive leads, conversions, and revenue.
• Craft and execute winning strategies across digital channels, including Google Ads, Meta, email marketing and more.
• Manage and optimize daily SEM/PPC budgets, maximizing ROI through bid adjustments, targeting, ad copy testing, and ongoing strategic refinements.
• Use data and analytics to evaluate campaign effectiveness, identify opportunities, and turn insights into action.
• Lead and support our digital marketing team, providing guidance, accountability, and strategic direction while conducting regular development meetings to foster growth and improve performance.
• Lead client calls and confidently provide actionable recommendations and on-the-spot analysis.
• Collaborate with other teams on landing page creation and optimization to improve user experience and conversions.
• Embrace AI and emerging technology, identifying, testing, and implementing tools, automations, and new approaches that can improve campaign performance, team efficiency, reporting, and client results.
• Continually develop, test, and implement innovative digital marketing strategies, tools, and campaigns to improve performance and keep our clients ahead of industry trends.
• Stay current on changes across Google, Meta, AI, analytics, and the broader digital marketing landscape.

Location & In-Person Requirements

• This position is primarily remote, but candidates must live within approximately a 90-minute drive of our Orlando-area office.
• You’ll be required to attend:
• One in-person company-wide meeting per month.
• Quarterly in-person client meetings.
• Other occasional in-person meetings or events as business needs arise.

Perks You’ll Enjoy

• Time Off: 5 weeks of PTO.
• Retirement Savings: Automatic 3% employer 401(k) contribution after one year.
• Flexible Benefits: Monthly Flexible-Spending Benefits Stipend, so you can invest in the benefits that best support you.
• Health Benefits: Comprehensive insurance and supplemental benefits through our Section 125 plan.
• Fun Extras: Themed office activity days, a casual work environment, Kindle Book Club to support continuous learning, and more.

What We’re Looking For

• Bachelor’s degree or equivalent experience.
• 10+ years of digital marketing experience (automotive experience a plus).
• Hands-on expertise managing PPC campaigns and digital advertising accounts.
• Expertise in PPC, social media marketing, and analytics.
• Previous experience leading, mentoring, or managing others.
• Google Ads certification.
• Proficiency with Google Ads Editor, Meta Ads Manager, Microsoft Excel, and Word.
• Strong analytical skills and the ability to turn data into strategies that produce results.
• Experience using or a strong desire to master AI tools and automation in digital marketing.
• A track record of creative thinking, experimentation, and innovation in digital marketing.

You’ll Shine If You Have

• Excellent verbal and written communication skills.
• A confident, engaging personality that builds trust and rapport with clients and teammates.
• Strong project management and organizational skills, with excellent attention to detail and deadlines.
• A natural curiosity about what’s next in digital marketing and the drive to test new ideas rather than simply doing things the way they’ve always been done.
• The ability to balance strategy with execution—you can see the big picture, but you’re also comfortable getting into an account and doing the work yourself.

Ready to grow your career while making an impact?

Join a team where your work drives results, your ideas are valued, and innovation is encouraged. If you’re an experienced digital marketer who wants to lead, create, experiment, and still be hands-on with the work, we’d love to hear from you.