CREATIVE MARKETING SPECIALIST

Creative Marketing Specialist

Department: Marketing

Reports To: Director of Marketing

Work Location: Remote – Tampa Bay Area, FL (Local travel to restaurant locations required.)

About Grain & Berry

Grain & Berry is a rapidly growing fast-casual superfood brand known for handcrafted menu offerings, fresh ingredients, beautifully presented food, and genuine hospitality. We’re looking for an exceptionally creative visual storyteller who can bring the Grain & Berry brand to life through compelling photography, videography, graphic design, and digital content.

Position Overview

The Creative Marketing Specialist is responsible for producing high-quality creative content that supports Grain & Berry’s marketing initiatives across digital, social media, in-restaurant, and franchise channels.

Reporting to the Director of Marketing, this role will serve as the primary creative resource for the marketing department, owning photography, videography, graphic design, video editing, and content creation while helping execute marketing campaigns across the franchise system.

This is an ideal opportunity for someone who thrives behind both the camera and the computer and enjoys creating visually compelling content that strengthens a growing brand.

Key Responsibilities

Creative Design

• Design marketing materials across digital, print, social media, email, web, and in-restaurant channels.
• Produce point-of-purchase materials, menus, advertisements, franchise resources, promotional collateral, and other marketing assets.
• Ensure all creative work reflects Grain & Berry’s brand standards and visual identity.
• Maintain and organize the company’s digital asset library.

Photography & Videography

• Plan and execute food, lifestyle, restaurant, and product photography.
• Capture and edit high-quality video content for social media, advertising, and marketing campaigns.
• Travel to restaurant locations for content creation as needed.
• Edit photography and video for use across multiple marketing platforms.

Social Media Content Creation

• Create engaging content for Instagram, Facebook, TikTok, YouTube Shorts, and emerging platforms.
• Produce Reels, short-form video, graphics, photography, motion graphics, and other visual content.
• Stay current on creative trends, editing styles, and platform best practices.

Campaign Creative

• Partner with the Brand Marketing Manager to develop creative assets supporting national campaigns, LTOs, new restaurant openings, franchise marketing, and Local Restaurant Marketing initiatives.
• Assist with creative concept development and visual storytelling for marketing campaigns.

Creative Operations

• Coordinate printing vendors, production partners, photographers, and creative resources as needed.
• Manage multiple creative projects while meeting deadlines and maintaining high quality standards.

Required Qualifications

• Bachelor’s degree in Graphic Design, Marketing, Visual Communications, Photography, Digital Media, or a related field (or equivalent professional experience).
• 3–5 years of professional creative experience.
• Strong portfolio demonstrating graphic design, photography, videography, and digital content creation.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, or similar).
• Strong photography and videography experience, including editing and post-production.
• Experience creating content for social media platforms.
• Exceptional attention to detail and creative problem-solving skills.

Preferred Qualifications

• Restaurant, hospitality, franchise, retail, or lifestyle brand experience.
• Motion graphics and animation experience.
• Experience with Canva and social media scheduling platforms.
• Food photography experience.
• Drone photography/videography experience is a plus.

What We’re Looking For

We’re looking for a highly creative, self-motivated content creator who loves visual storytelling and takes pride in producing polished, engaging work. The ideal candidate has an eye for design, a passion for photography and video, and the ability to transform marketing ideas into compelling creative that captures attention and strengthens the Grain & Berry brand.

Pay: $50,000.00 - $60,000.00 per year

Work Location: Hybrid remote in Tampa, FL 33607