Senior Manager, External Communications

Overview

In this role you will develop and lead a market-wide communications strategy, positioning AdventHealth and its leaders as national healthcare voices. You will guide creative direction across traditional and digital media, manage media relations, and shape messaging with executives. You'll mentor a high-volume, news-driven team while building strong internal and external partnerships. This is an opportunity to influence brand storytelling in healthcare at scale and across channels.

Compensation / Benefits

• Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance
• Paid Time Off from Day One
• 403-B Retirement Plan
• 4 Weeks 100% Paid Parental Leave
• Career Development
• Whole Person Well-being Resources

Responsibilities

• Develop market or division-wide communications strategy
• Provide creative direction for media communications
• Lead media relations and digital storytelling efforts
• Plan and execute media events and interviews
• Counsel executives on issues management and messaging
• Maximize storytelling across traditional, social, new media, and internal channels
• Nurture relationships with internal stakeholders and media partners
• Maintain relationships with local and national media; serve as spokesperson
• Analyze audience research and adjust tactics
• Perform other duties as assigned

Key requirements

• Deep understanding of traditional and social media landscapes and trends
• Ability to maintain respectful relationships with local and national media
• Deep understanding of newsroom operations (TV, print, online, radio)
• Proven ability to manage media risk
• Ability to provide media and public speaking coaching to executives and staff
• Excellent leadership skills
• Superb writing, copy editing and public speaking skills
• Excellent analytical and problem-solving skills
• Ability to work in a matrix-management environment to achieve goals
• Strong organizational skills and experience leading a fast-paced, high-volume team
• Proficient in Word, Outlook, PowerPoint and Excel
• Innovative and creative thinker who can multitask under deadlines
• Proficient in AP Style
• Understanding of digital news or brand journalism strategy to include SEO (Preferred)
• Proficiency with editing software/apps (Preferred)

• Leadership
• Strong communication
• Strategic thinking
• AP Style
• SEO
• editing software/apps